An Embarrassment Of Glitches Galvanizes Chrysler

Last year, Rick Koch, a 31-year-old computer salesman from Jacksonville, Fla., bought a new, $13,000 Dodge Neon that quickly developed glitches. The driver's door latch sometimes refused to release, the plastic liners inside both front fenders rattled, and sealant oozed from around the rear window. By November, Koch posted an electronic memo on Prodigy, detailing his car woes for the online service's 1.2 million subscribers. "I'd never buy another," he wrote in disgust.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.