Ge Turns On The Juice In Brazil

Brazil has a problem. With its economy zipping ahead at a 5% annual rate for the third straight year, the country is in danger of running short of electricity. But for Kurt J. Meier, So Paulo-based chairman of GE South America, that spells opportunity. The dearth of investment in power generation in Brazil and other South American countries over the past two decades, he says, makes that sector potentially GE's "biggest business" in the region in coming years.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.