Call It The Great White Shoe Way

MORGAN STANLEY IS SET TO light up Broadway with its new 41-story headquarters building. Sitting in the heart of New York's neon-flashing Times Square, at Broadway and 47th Street, at least the venerable firm won't blaze its name out at tourists. Instead, there will be a high-tech "information wall." This includes two 40-foot cylindrical drums--one, a flattened globe with Morgan Stanley office locations marked; the other, a similar globe or a video display. Also, three, block-long, 18-foot-high moving news tickers will carry real-time market data. Plus, another display will give currency-exchange quotes.

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