Whither The Net, When It's Pay As You Go?

As the Internet grows into a huge information machine, it is outgrowing one of its most cherished and long-standing traditions: unlimited usage for a flat fee. The transition to a new kind of pricing--based on the quantity and quality of service that a user receives--is inevitable, most economists and engineers say. But it will be wrenching, both in terms of the psychic disruption visited on longtime Internauts and the expense of accounting and billing systems.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.