The Business Week Best Seller List

Need help staying abreast of the hot topics in the business world? Here is the first major compilation of best-selling business books.

The BUSINESS WEEK Best-Seller List is based on a survey of independent and chain booksellers representing approximately 1,085 retail outlets nationwide. We selected the participants after interviewing major publishers of business books to find stores that do a steady, sizable business in these books, choosing an appropriate sample to provide wide geographic coverage.

Each participating bookseller has agreed to report monthly unit sales of business books, which are defined by BUSINESS WEEK as business narratives as well as books on economics, management, sales and marketing, small business, investing, personal finance, and careers.

We weight the data submitted by the stores to reflect the overall balance of sales between chains and independents, as tracked for us by publishers.

The current list is based on sales for February. The next list, reflecting March sales, will appear in the May 1 issue.

In addition to appearing in the magazine once a month, the best-seller list will be available on America Online as part of BUSINESS WEEK's "Business Bookshelf." For further information concerning America Online, call (800) 641-4848 and mention BUSINESS WEEK.


1 THE DISCIPLINE OF MARKET LEADERS by Michael Treacy and Fred Wiersema (Addison-Wesley $25) Consultants diagnose what successful companies do.

2 THE BEARDSTOWN LADIES' COMMON-SENSE INVESTMENT GUIDE by the Beardstown Ladies Investment Club with Leslie Whitaker. (Hyperion $19.95) Recipes for Four-Bean Salad, Five-Hour Stew--and 23% returns.

3 THE WARREN BUFFETT WAY by Robert G. Hagstrom Jr. (Wiley $24.95) A useful analysis of how Buffett does it.

4 REENGINEERING MANAGEMENT by James Champy (HarperBusiness $25) "Re-engineering the Corporation" co-author re-evaluates.

5 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $25) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

6 FIRST THINGS FIRST by Stephen R. Covey, A. Roger Merrill, and Rebecca R. Merrill (Simon & Schuster $23)

Managing your time by balancing your life.

7 RAVING FANS by Kenneth Blanchard PhD and Sheldon Bowles (Morrow $20) How to turn customers into your biggest boosters.

8 SECRETS OF THE STREET by Gene G. Marcial (McGraw-Hill $20) Insider trading is business-as-usual, says

BUSINESS WEEK columnist.

9 "WHY SHOULD WHITE GUYS HAVE ALL THE FUN?" by Reginald F. Lewis and Blair S. Walker (Wiley $22.95)

The life of Lewis, the late head of TLC Beatrice

10 COMPETING FOR THE FUTURE by Gary Hamel and C.K. Prahalad (Harvard Business School $24.95) For healthy growth, anticipate the future-and how to dominate it.

11 EMPIRES OF THE MIND by Denis Waitley (Morrow $23) Thriving in a changing workplace through "self-leadership."

12 INVESTMENT BIKER by Jim Rogers (Random House $25) Cycle-riding money manager circles the globe, investigating emerging markets.

13 AMERICAN EMPRESS by Nancy Rubin (Villard $27.50) The life of Marjorie Merriweather Post.

14 WINNIE-THE-POOH ON MANAGEMENT by Roger E. Allen (Dutton, $17.95) Using A.A. Milne's beloved bear to illustrate six fundamentals.

15 THE MONEY DIET by Ginger Applegarth (Viking $21.95) Advice on reaching your financial "goal weight."


1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $12) Still going.

2 THE ERNST & YOUNG TAX GUIDE 1995 edited by Peter W. Bernstein (Wiley $14.95) `Tis the season.

3 REENGINEERING THE CORPORATION by Michael Hammer and James Champy (HarperBusiness $13) Using information technology to redesign business processes.

4 THE PURSUIT OF WOW! by Tom Peters. (Vintage $14) Irreverent tips on keeping products, organizations-and people-from going stale.

5 J.K. LASSER'S YOUR INCOME TAX 1995 by the J.K. Lasser Institute (Macmillan $14) Sharpen your pencil.

6 THE 1995 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $14.95) The enduring job-search bible.

7 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $8.95) From "a sincere word of thanks" to putting their names in lights.

8 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $13.95) Concise explanations enriched with graphics.

9 THE EFFECTIVE EXECUTIVE by Peter F. Drucker (Harper- Business $12) Twenty-seven-year-old classic, boosted by Newt Gingrich's thumbs-up.

10 KNOCK 'EM DEAD by Martin Yate (Adams $9.95) A job-seeker's handbook.

11 THE FIFTH DISCIPLINE by Peter Senge (Currency $18.50) Creating the "learning organization."

12 ZAPP! by William C. Byham PhD with Jeff Cox (Fawcett $10) Fable relates the travails-and triumphs-of the fictional Normal Co.

13 PERSONAL FINANCE FOR DUMMIES by Eric Tyson (IDG Books $16.95) Light-hearted primer.

14 THE ONE MINUTE MANAGER by Kenneth Blanchard PhD and Spencer Johnson M.D. (Berkley $9.95) Three management techniques, conveyed in brief story form.

15 THE GOAL by Eliyahu M. Goldratt (North River Press $19.95) Bringing your strategies in line with your No.1

purpose: making money.

Reporting stores: Barnes & Noble Inc. (including Barnes & Noble, Bookstop, Bookstar, B. Dalton, Doubleday, and Scribner's); Baxter's Books (Minneapolis); Benjamin Books World Trade Center (New York); Borders Books & Music (32 states); Business Savvy Inc. (Chicago); Classic Bookshop (New York); Harvard Coop (Cambridge, Mass.); Library Ltd. Bookstore (St. Louis); McGraw-Hill Bookstore (New York); Oxford Book Stores (Atlanta); Rizzoli World Trade Center (New York); San Diego Technical Books; Schwartz Business Books (Milwaukee); Sidney Kramer Books (Washington); Stacey's Professional Bookstore (San Francisco); Stanford University Bookstore (Stanford, Calif.); Tattered Cover Book Store (Denver); Taylor's Ltd. (Dallas-Ft. Worth); Waterstone's Booksellers (Boston, Chicago); WordsWorth Books (Cambridge, Mass.)

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