Hollywood's Digital Godzilla

Ever wonder how many gigantic egos can fit in one room? After adding a couple of meganames to its roster of partners, DreamWorks SKG, the nascent movie studio formed by Steven Spielberg, Jeffrey Katzenberg, and David Geffen may be the test case. First, on Mar. 19, Microsoft Corp. co-founder Paul G. Allen said he will invest $500 million in the outfit. Then, three days later, Microsoft CEO William H. Gates III announced that his company will form a new electronic-entertainment joint venture with DreamWorks--tentatively dubbed DreamWorks Interactive.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.