At P&G, A Good Cop Bad Cop Act

So nice guys can finish first. John Pepper, named Procter & Gamble's CEO effective July 1, is a P&G lifer who has won enormous popularity throughout the company. Quite a change from his hard-driving predecessor, Edwin Artzt. In five tumultuous years, Artzt inspired more fear than affection, cutting employment and shucking money-losing brands and old-time marketing methods. The result: strong profits but a bruised culture.

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