Don't Call Colavita `Industrial Olive Oil'
I would like to correct and clarify some points in "Where olives are the most pressing matter" (Letter from Italy, Dec. 19). First of all, your article compares the extra virgin olive oil from a small producer with what the producer's son, Massimo Gilardi, calls "industrial oil." According to the article, "industrial oils" are "oils produced in large quantities...extracted with chemicals and treated thermally to reduce acidity and color." You also say: "The better-known commercial brands, such as Bertolli and Colavita, account for the lion's share of the market in both Italy and the U.S."
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