Why The Hoopla About The Bullets' Box Office?

I found the recent article "Meet the fastest five-footer in the NBA" (Sports Business, Jan. 16), about Susan O'Malley of the Washington Bullets, a little confusing. Let me get this straight: The Bullets average only 69% capacity for their home games with the hottest sport in America, and she's considered to be doing a good job? "Impressive," you said.

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