Maps For Marketing

If you need the ultimate in pinpoint demographic information, Claritas Inc., based in Alexandria, Va., has the product for you. Catalyst GIS+ marries Claritas' demographic marketing information with mapping software from MapInfo Corp. The result is a visual display that shows income and other characteristics down to the census-tract level. The CD-ROM package, priced from $20,000, is designed for businesses such as retailers and direct marketers.

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