A Giant Step Into Cyberspace

BUSINESS WEEK's worldwide audience of nearly 7 million has just broadened dramatically: The magazine is now available electronically to the 1.5 million members of America Online, the fastest-growing computer online service.

Last week's issue, featuring the 1995 Industry Outlook, was the first to go up on AOL screens, and the contents of all editions will now be available every Thursday night, ahead of the earliest newsstand and subscriber deliveries.

The new service, called BUSINESS WEEK Online, includes not only the full text of all articles, along with selected illustrations, but also many extra features such as interactive message boards, a chat room, and weekly online conferences with editors and newsmakers. In Who's Who Online are short biographies--and in most cases pictures--of many of the editors who will be active online. You can also learn all about 44 business schools (an expansion of the popular biennial Best B-Schools rankings), browse--and buy--business books, and much more.

The partnership with AOL is BUSINESS WEEK's biggest step so far into cyberspace. But its articles have long been available on databases such as Dialog and Nexis. And since last May, each week's table of contents and at least one story have been posted on the Internet on the Electronic Newsstand.

It's typical of the magazine's spirit that the AOL project was the effort of an enthusiastic team, led by Vice-President for Strategic Planning & Development Cara Erickson as general manager and by Senior Editor Bob Arnold as editor of BW Online. John A. Dierdorff, who retired in 1993 as managing editor, is consulting editor. Art Director Malcolm Frouman and Graphics Director Arthur Eves played major roles. The technical intricacies were matered by John E. Johnsrud, McGraw-Hill vice-president for systems planning and technology.

For a free trial disk from AOL, call (800) 641-4848 and mention BW Online. We hope to see you often online as well as in these pages.

READY, SET...CLICK: Last week, BUSINESS WEEK was launched on America Online


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