Online Goes Mainline

When Jerry Seinfeld goes online to meet fans via E-mail, you know the Info Highway has arrived. Cyberspace isn't just for pencil-packing geeks anymore. It's the hottest way to communicate, especially with customers. Companies stormed the digital kingdom in 1994. Catch Time, Newsweek, and BUSINESS WEEK online. Shop for L.L. Bean outdoorsware. Even the White House is pitching over the wire. The big winners from top down:Prodigy, America Online, and CompuServe. Membership is soaring, and companies are piling on.

Before it's here, it's on the Bloomberg Terminal.