And Leading The News In Ibm's Cyberzine...

Big Blue is jumping onto the Internet's World Wide Web as a means of getting its message across to customers, investors, the public, and its staff quickly and inexpensively--and in a digitally hip manner. "This is a way to open up the company to the world," says John Patrick, a marketing communications manager at IBM's Networked Applications Services unit, who is overseeing the company's foray into public cyberspace.

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