The Odd Couple Of Steel

Nucor Chairman F. Kenneth Iverson has missed some bets in his time. In the early 1980s, for example, he spent some $5 million manufacturing steel railroad ties. "They lasted forever, but nobody wanted to buy them," he laughs. But small setbacks such as this are dwarfed by Iverson's winning record on big gambles, especially his triumphant 1989 move to enter the flat-rolled steel business with $350 million in unproven technology.

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