Uncola 1, Coca Cola 0

THE (RELATIVELY) LITTLE GUY won one. A Federal jury in Dallas awarded Dr Pepper/Seven-Up $2.5 million on Oct. 18 in a suit against Coca-Cola. Seven-Up had charged that Coke unfairly pressured some Coke/Seven-Up bottlers two years ago to drop Seven-Up in favor of its similarly flavored Sprite. Coca-Cola which denies the allegations, said it will appeal the verdict. But the ruling could bolster a similar lawsuit Seven-Up has pending against Coca-Cola in a Texas state court.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.