Techno Convert: Never Met A Computer I Didn't LikeNancy Peacock
Ever since the first television commercial was pitched by an ad agency, advertising executives have used hand-drawn storyboards to help clients imagine how their high-priced TV spots will appear on the air. Fred Bidwell has a better way: Using his Apple Macintosh PowerBook 165 with Avid Technology Inc. computer graphics software, the president of Malone Advertising Inc. in Akron, Ohio, shows clients what looks like a ready-to-air commercial--before a dollar of video production money is spent.
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