Diet Coke: One Calorie, No Beefcake

Sorry, ladies, the clock is winding down on Lucky Vanous' fame-filled 15 minutes. Seems the topless construction hunk, ogled by female office workers as he downs a Diet Coke, soon may be jobless. Word is that, partly because of tough competition from other soft drinks, Coca-Cola plans no sequel in its 1995 commercials. "We will not do things just to make you feel good," says Coke's marketing chief, Sergio Zyman, of the company's marketing philosophy.

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