The Virtual Corporation Goes 3 D

Virtual-reality tools have helped pilots test new cockpits, architects refine blueprints, and homeowners decorate their kitchens. Soon, the technology could give managers a more vivid grasp of how their companies function. Working with customized hardware and some off-the-shelf virtual-reality (VR) software, two Purdue University professors have built a system that lets executives roam through three-dimensional models of their organizations. The system can also create hybrid models of multiple companies to analyze the benefits of a proposed strategic partnership.

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