Scott Cook Wants To Control Your Checkbook

Scott D. Cook is too polite to change the subject, but if you ask him about his competition, don't expect a straight answer either. First he will tell you what you already know--that Intuit Inc., the $228 million personal-finance-software company he started from scratch in 1983, faces a host of rivals. Then, he'll launch into his favorite evasionary tactic. "There is one competitor we have in all our businesses," he'll say. "We've faced them for years, and they're really rough."

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