Ibm Knows What To Do With A Good Idea: Sell ItIra Sager
What's the hot growth business these days at IBM? Superfast workstations for cruising the Infobahn? Complex corporate information systems? Glitzy home PCs with the latest multimedia bells and whistles? Nope. It's the Big Blue technology boutique. No longer determined to keep its core technology to use exclusively in its own systems, the computer giant is selling all sorts of components--disk drives, microprocessor chips, and even the little eraser-like pointer used in its hot-selling ThinkPad notebooks. The boutique also can arrange for IBM factories to make chips for other computer makers. Or its licensing department can collect royalties from companies that wish to use IBM's patented technologies.
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