For Colgate Palmolive, It's Time For Trench WarfareJane A. Sasseen
Ask Reuben Mark a question about Colgate-Palmolive Co.'s U.S. business, and often as not, he'll tell you about the rest of the world. What about Colgate's sluggish reputation for new-product development in the U.S.? Mark will talk about three new products quickly rolled out across Europe. How about Colgate's sinking U.S. profitability? Mark enthuses about soaring margins in Mexico.
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