Today's Superheroes Are Surfing The Info Highway

It's hard to grab a youth's attention when you're competing with the buzz and action of video games and home computers. So Marvel Entertainment Group has decided that if you can't beat 'em, join 'em.

On Aug. 25, the New York creator of such classic comic-book heroes as Spiderman and the Incredible Hulk planned to introduce a new comic-book series starring an all-new team of superheroes. Called Generation X, the series is being spun out of Marvel's highly successful X-Men story. But to give the new title a big sendoff with its intended twentysomething audience, Marvel is introducing Gen X on a live teleconference over the CompuServe computer information network. What's more, all 48 pages of the first issue will be available in digitized form on the CompuServe, America Online, GEnie, and Internet networks well before the print version hits the stands in mid-


Before it's here, it's on the Bloomberg Terminal.