Chrysler Is Burning Up The Minivan Lane

In July, when Gary and Robin Long traded in their five-year-old Dodge Caravan, they didn't put much thought into deciding which new model they wanted. The suburban Cleveland couple went right out and leased another Caravan at $289 a month on a five-year lease. They hardly bothered to look at competing models, such as Ford Motor Co.'s sleek new Windstar. "We figured, why change when we're happy with what we've got?" says Gary.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.