Gm Finally Faces Up To The Dangers Of InbreedingKathleen Kerwin
It's the marketing challenge of the decade. Or the job from hell. When General Motors Corp.'s top brass in late June took the unprecedented step of throwing open to outsiders its search for a new North American marketing honcho, they offered up a post that could be both. The job "requires guts as much as brains," says Oldsmobile Div. General Manager John D. Rock. "The guy will need a tin badge and a bulletproof vest."
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