A Strong Lineup For New ChallengesDavid G. Ferm
Perhaps the most stimulating aspect of a new job is the chance to work with a new team of people. Inevitably, you get fresh perspectives on familiar issues at the same time you are coping with a different set of challenges. Add the talent of key executives who are new to the enterprise and a dedicated group of veteran professionals, and you begin to understand how gratifying my first eight months as publisher of BUSINESS WEEK have been. The newest members of the team are the people who will do new research into how readers and advertisers use the magazine, develop new ways to deliver information, and promote both the magazine and new products to serve the exploding demand for information--whether printed or electronic.
Robert Montemayor, our new vice-president for consumer marketing, is typical of the broad experience these BUSINESS WEEK staffers bring to their tasks. Robert has both a journalism degree and an MBA. His six years at the Los Angeles Times included sharing a Pulitzer Prize for public service in 1984. He has worked on the business side of publishing for several years, most recently as deputy circulation director for The Wall Street Journal.
Cara Erickson, who joined us three years ago from The New York Times, takes on a newly created position: vice-president for strategic planning and development. She will create and execute medium and long-range plans for the magazine and identify product extensions and business opportunities.
The duties of vice-president for marketing go to Harold K. Somerdyk, who has spent 14 years on the business side of magazines, most recently as publisher of Cahners' Digital News & Review. He also spent several years as advertising sales director of Prodigy Services Co., a pioneer in delivering information electronically. His role in supervising marketing efforts for BUSINESS WEEK includes promotion, research, and market development.
Marketing services are in the capable hands of Tricia A. Reeson. Before joining us, Tricia was at Times Mirror Magazines Inc., where she was director of sales promotions.
Our new director of research is Charlene M. Trentham, who comes to us from Gruner & Jahr, where she was corporate research director for four magazines. She just concluded two years as chair of the research committee of the Magazine Publishers Assn.
BUSINESS WEEK veterans and new staffers are focused on one goal: the quality of the products and services we will provide to you, our readers and advertisers, in the U.S. and around the world.