Fly The Boring SkiesSusan Chandler
Ordinary triumphs again. United Airlines, just purchased by its employees, ran a contest to choose a name for the carrier's soon-to-debut short-haul, low-fare subsidiary. United's new airline-within-an-airline will battle such feisty rivals as Southwest Airlines. But of the 1,300 entries--many of them quite jazzy--the company settled on a very prosaic moniker: United Shuttle.
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