A Mild Mannered Maverick Puts His Brand On Levi's

Bob Haas is not what you would call a firebrand. The 52-year-old executive doesn't fill up the room with his charisma. His mild manner, his deferential bearing, even his tall, gangly frame make him eminently approachable. He hardly seems the type to instigate broad cultural change within a major American corporation.

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