The Nervous Faces Around Kellogg's Breakfast TableJames B. Treece
For the usually staid Kellogg Co., the management shuffle announced on July 1 amounted to pre-Fourth of July fireworks. Yet the cereal powerhouse seemed to hope that the news would draw less notice than the snap, crackle, and pop from a bowl of its Rice Krispies. Why? Perhaps Kellogg did not want to draw attention to the reason for the shakeup: All is not well in the land of Tony the Tiger.
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