Maybe They Should Just Call It Sumner Inc.

On the morning Barry Diller confirmed his merger negotiations with CBS Inc., Viacom Inc. President Frank J. Biondi Jr. sounded like a sports fan handicapping the NBA draft. Who might step forward to break up Diller's cozy deal? Perhaps Walt Disney Co., mused Biondi, leaning back in his chair. Or maybe beverage giant Seagram Co. "No, they can't," he added quickly. "They're Canadian."

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