Goodrich: From Tires To Pvc To Chemicals To Aerospace...

Few chief executives have reinvented their companies as often as B.F. Goodrich Co.'s John D. Ong. He got the Akron industrial giant out of the tire business in the latter part of the 1980s as competition heated up. And as the uses of polyvinyl chloride multiplied, he looked to the PVC business as the source of future riches. Then last year, he did an about-face, selling off the PVC business while putting more emphasis on his company's other chemical businesses.

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