The Pc Is Not In The Mail

The boom in direct-mail computer sales has gone bust. Just two years ago, personal-computer manufacturers were falling all over themselves to set up 800 numbers and send out product catalogs. They were trying to break into the hot mail-order business fueling hypergrowth at such PC marketers as Dell Computer Corp. and Gateway 2000 Inc. Even conservative corporate PC buyers were drawn into ordering PCs sight unseen at rock-bottom prices. And analysts were projecting that by 1995, as much as 30% of all PC purchases would be by mail.

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