But Where's Super Mario Sisters?
The bash-'em, slash-'em world of video games has long appealed to boys. Since its release last year, gory Mortal Kombat has sold 5 million units. "There's a fairly obvious gender bias" in the $6.5 billion-a-year industry, says Jim Myrick, marketing vice-president at Big Top Productions. But now, gamemakers are turning their attention to a neglected market: girls.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Smartphones Are Killing Americans, But Nobody’s Counting
- Why a Pub in the Middle of Nowhere Was Named the World’s Best Restaurant
- Ford to Take $267 Million Hit From Recall of F-Series Trucks
- Facebook and Google Helped Anti-Refugee Campaign in Swing States
- Turns Out It Will Be Congress's Fault When Stocks Crash