The World Cup Is Not Running Over

If you live on this planet, you can't escape the hype and hoopla surrounding the World Cup. And the fever that afflicts the rest of the world during soccer's championship season is beginning to burn across America. In Chicago on June 15, some 225,000 lined Michigan Avenue for a pageantry-filled parade two days before the elaborate opening-game ceremonies at Soldier Field. The next day, the U.S.-Switzerland game on abc drew such a surprisingly strong audience that network executive heads snapped to attention.

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