Still Starstruck

He was seen by some 95 million people--an audience far larger than those who watched him racing for the goal posts in the Rose Bowl or sprinting for the car-rental counter in more than a decade of Hertz ads. If anyone in America didn't know O.J. Simpson already, his trip down a Los Angeles freeway trailed by a flotilla of police cars was hard to miss. But for Hertz Corp., the fall of one of America's best-known hucksters was a paradox as old as advertising itself: Glamorous celebrity endorsers can very suddenly become mired in scandal.

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