Ogilvy's Big Bet On Big Blue

Charlotte Beers was--to put it mildly--in a bind. Several months ago, David Ogilvy, the legendary founder of Ogilvy & Mather Worldwide Inc., sent the ad agency's chairman a memo suggesting she hire a worldwide creative director for the agency. Ogilvy--who just turned 83, doesn't fly, and lives in a 12th century French chateau--proposed himself for the job.

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