Daimler's New Driver Won't Be Making Sharp TurnsJohn Templeman
The personalities of the two men are remarkably different. Edzard Reuter, the 66-year-old chief executive of Daimler Benz, is a knowledgeable collector of post-Modern art and a lifelong member of the Social Democratic Party. His 49-year-old heir apparent, Jurgen E. Schrempp, is a bon vivant with a taste for big cigars and fine wines who joined the company as an apprentice auto mechanic more than 30 years ago. But it may soon be up to Schrempp to deliver on Reuter's dream of turning Daimler into an integrated high-technology concern, a sort of Teutonic General Electric Co.
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