Headliner: For Tartikoff, It's A Whole New World

If Brandon Tartikoff was hoping to ease the stress of a bicoastal existence, his new job certainly won't help. The programming whiz, who lives in New Orleans but produces shows in Los Angeles, said June 14 that he would become head of the production arm of New York-based New World Communications.

Financier Ron Perelman, who owns New World, approached Tartikoff the day New World announced a deal with Rupert Murdoch to switch its 12 TV stations to Murdoch's Fox Broadcasting. Tartikoff, who turned NBC into the No.1 network in the 1980s, now hopes to vault New World into the front rank of TV programmers. New World is developing several projects for Fox. And Tartikoff will continue to nurture projects, such as a Tom Clancy miniseries, OP Center, that he began as an independent producer.

Tartikoff, 45, says he will remain in New Orleans, where his daughter Calla, though now much improved, is still undergoing rehabilitation for injuries that she suffered in a 1991 car accident. But Tartikoff jokes that he'll now rack up even more frequent-flier miles shuttling from the Gulf Coast to the other two.

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