Auctioning Off An Empire

Mudslinging is a common practice in computer publishing, where three powerful and zealously private companies vie for a $1.8 billion market. Even so, Eric Hippeau had heard enough. The chairman of Ziff Communications Co. was patiently responding to claims from rival publishers that Ziff had peaked in its growth, was out of step with the computer industry, and so forth. "Maybe we should start saying nasty things about our competitors," he said tartly.

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