Your Pc Just Got More Pc Politically Correct, That Is

Is the brave new world of multimedia software a sexist wasteland? That's the conclusion of some upstart software developers, who say that most programs--from adventure games featuring scantily clad women to "edutainment" products using video-game formats--appeal more to males. Pilgrim New Media, a Cambridge (Mass.) startup, hopes to get more women into multimedia with a series of female-oriented CD-ROMs. The first, due out in September, is Her Heritage: A Biographical Encyclopedia of Famous American Women. Created in conjunction with Merriam-Webster Inc., the $49.95 disk includes 1,000 entries, ranging from Lucille Ball to Deborah Sampson, who, disguised as a man, fought in the Revolutionary War. In addition to text and pictures, there are film clips, including a silent film of Annie Oakley, and sound footage of Ethel Merman, Oprah Winfrey, and others.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.