Philips: Playing By Its Own Rules At The World CupBy
Here's the deal. Got this world-class sports event. Total TV audience is 32 billion. You get to put your company name on stadium walls. You can stick a colorful logo on all the promo hats, T-shirts, jogging suits, and doodads you want. We'll even toss in a couple hundred VIP tickets for every game. All it'll cost you is $20 million. You in?
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