Captain To Alitalia: `We Have No Choice'

When Roberto Schisano, the head of Texas Instruments Europe, became Alitalia's new chief early this year, he had to adjust quickly. The bureaucratic working environment at the money-losing airline was light years away from that of TI's nimble, result-oriented culture. But now, just two months later, "it's Alitalia that's having culture shock more than I am," says the 50-year-old Schisano.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.