Mci Collects On 1 800 C O L L E C T

Two years ago, the collect-call market was an unchallenged $3 billion-a-year mother lode for AT&T. Most collect calls are made from pay phones, and AT&T had long-term contracts with stores, airports, and hotels with pay phones. Snagging consumers seemed unlikely: People were accustomed to dialing 0 and the number they wanted, which kept them with AT&T.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.