Mci: Attacking On All Fronts

For a quarter of a century, MCI Communications Corp. has succeeded with a single, simple strategy: kicking industry giant AT&T in the shins and grabbing whatever chunks of the long-distance phone business drop out of its hands. The David vs. Goliath shtick, combined with MCI's savvy marketing, has enabled it to grow from a small microwave communications operator serving two cities into a $12 billion corporation with 20% of the $60 billion long-distance market. Its success has prompted some rivals to say that MCI really stands for "Money Coming In."

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