Too Much Pruning Stunts Fruit Of The LoomSusan Chandler
Wrong move, wrong time. Late last year, Fruit of the Loom Inc. saw underwear and apparel sales slowing. It cut back production sharply. Too sharply, in fact: In February, almost overnight, demand soared. Caught with its shorts down, the company hired back thousands of workers and frantically ramped up production--but Fruit still stands to lose $200 million in sales this year.
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