Behind The Friendly Grin 1994 Dodge NeonDavid Woodruff
Designer: Thomas C. Gale of Chrysler and team
The Neon almost didn't get its smiley-face front end. The team of Chrysler Corp. designers, engineers, and marketers that created the friendly looking subcompact initially chose a more conservative appearance, with ho-hum rectangular headlamps. But in a September, 1991, meeting, former Chairman Lee A. Iacocca urged the team to make a switch to the oval lamps that had been such a hit on a Neon prototype that was shown in January of that year at Detroit's annual auto show. Iacocca got his way, which is why a white Neon now grins "Hi" from ads in magazines and newspapers.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- One of the World’s Hottest Stocks Is Now Tumbling
- This Rare Bear Who Called the Crash Warns Housing Is Too Hot Again
- Recent ‘Odd’ Market Moves May Be a Warning Sign for Stocks
- The Global Economy Is Doing Just Fine, But the Davos Elite Is Worried
- U.S. Stocks Gain as Senate Votes to End Shutdown: Markets Wrap