Behind The Friendly Grin 1994 Dodge Neon

Designer: Thomas C. Gale of Chrysler and team

The Neon almost didn't get its smiley-face front end. The team of Chrysler Corp. designers, engineers, and marketers that created the friendly looking subcompact initially chose a more conservative appearance, with ho-hum rectangular headlamps. But in a September, 1991, meeting, former Chairman Lee A. Iacocca urged the team to make a switch to the oval lamps that had been such a hit on a Neon prototype that was shown in January of that year at Detroit's annual auto show. Iacocca got his way, which is why a white Neon now grins "Hi" from ads in magazines and newspapers.

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