Bayer Group Eyes A Lost Continent: AmericaKaren Lowry Miller
For three-quarters of a century, watching Americans pop Bayer aspirin has given Bayer Group a headache. The German company that invented aspirin in 1899 had its U.S. business and trademark rights snatched away and auctioned off during World War I to Sterling Winthrop as enemy spoils. Germany's Bayer went on to build up its global brands for aspirin and other drugs, while Sterling likewise made Bayer an American household name. Mver the years, the trademark was so meticulously policed that German executives couldn't even pass out their Bayer business cards in the U.S.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.