Wordperfect Will Hang On Tony Bennett's Every Note

With consumers expected to spend $1.5 billion a year on software for home computers by 1996, there's a mad scramble among software giants to woo the home PC owner. But how does a software maker such as WordPerfect Corp., which has little experience outside of its traditional corporate-office market, plan to cut through the noise and get John Q. Public to recognize its name? With a famous celebrity, of course.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.