Wordperfect Will Hang On Tony Bennett's Every Note
With consumers expected to spend $1.5 billion a year on software for home computers by 1996, there's a mad scramble among software giants to woo the home PC owner. But how does a software maker such as WordPerfect Corp., which has little experience outside of its traditional corporate-office market, plan to cut through the noise and get John Q. Public to recognize its name? With a famous celebrity, of course.
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