New From Nissan: Reverse Sticker Shock

It wasn't the blaze of flashing lights, the dense artificial smoke, or the other hoopla that got the crowd going at the $5 million extravaganza that Nissan Motor Corp. mounted on May 10 to introduce its spanking new Nissan Maxima to its 1,093 dealers. Indeed, the showstopper wasn't so much the model itself as its price: the made-in-Japan Maxima is hitting U.S. showrooms in mid-May with a base sticker of under $20,000--nearly $2,500 less than the 1994 version it replaces.

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