Steve Dworin Tries To Reach Out And Save Ayer

Steve Dworin seems puzzled when asked whether he plans to keep a colorful tapestry hanging in the 35th-floor lobby at his new employer, advertising agency NW Ayer Inc. It was designed by his predecessor, Jerry J. Siano, and contains the phrase "big idea" woven into a pattern of interlocking shapes. "We'll keep it," Dworin says after a pause, "unless Jerry wants to hang it in his house."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.