A Dentist Who Only Does Root Canals

For Phillip B. Catchings, the Nynex assignment has been the most challenging and difficult of his consulting career. As a partner at Boston Consulting Group, Catchings is the day-to-day leader of the consulting project that is costing Nynex $1 million a month. If BCG stays at Nynex until the job is done, the total bill could reach nearly $40 million.

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